VIETFOOD & BEVERAGE – PROPACK VIETNAM 2026 IN HANOI: EXPANDING THE F&B SUPPLY CHAIN – CONNECTING THE NORTHERN MARKET
Vietfood & Beverage – ProPack Vietnam 2026 in Hanoi will officially take place from November 4 - 7, 2026, at the Hanoi International Exhibition Center (I.C.E). The event will gather hundreds of domestic and international enterprises from the food, beverage, processing, and packaging sectors. Organized by VINEXAD, with the support of reputable industry associations, the exhibition promises to deliver a dynamic, professional, and international B2B trading platform.
As the largest annual F&B exhibition in Northern Vietnam, Vietfood & Beverage – ProPack Hanoi 2026 not only showcases cutting-edge products and technologies but also serves as a strategic bridge connecting manufacturers, distributors, and retailers, opening opportunities for collaboration, business expansion, and sustainable market growth.
Vietnam’s F&B Industry: A Hotspot for Investment and Sustainable Growth
The Food and Beverage (F&B) industry continues to be one of Vietnam’s most dynamic and rapidly expanding economic sectors. According to the 2024 Vietnam Foodservice Market Report by iPOS.vn and Nestlé Professional, published on baochinhphu.vn, the total revenue of Vietnam’s F&B industry reached approximately VND 688.8 trillion in 2024, a 16.6% increase compared to 2023. The number of F&B establishments also grew to around 323,010, up 1.8% year-on-year.
Experts forecast that the industry will continue to grow by approximately 9.6% in 2025, driven by rising domestic spending, export opportunities, and evolving consumer trends.
In this context, participating in international industry exhibitions is the most effective way for businesses to strengthen their market position, connect with the global supply chain, and foster long-term trade cooperation.
Hanoi – A Strategic Market with Immense Potential
As the political and economic center of Vietnam, Hanoi plays a vital role as a gateway linking Northern provinces and Northeast Asian markets, creating diverse opportunities for distribution expansion and international cooperation.
Unlike Ho Chi Minh City – where the F&B market has matured and reached saturation – the Northern region, especially Hanoi, is experiencing stable growth driven by increasing demand for quality, diverse, and health-conscious products. With a large population, improving income, and growing awareness of healthy lifestyles, Northern consumers tend to favor products with transparent origins, international standards, and unique experiences, particularly imported or globally branded items.
Moreover, imports of food products from countries such as Germany, South Korea, and China have been steadily increasing, particularly in processed foods, functional foods, beverages, and organic products. This presents opportunities not only for international brands but also for Vietnamese manufacturers seeking to upgrade standards and reach premium consumer segments.
In this dynamic market landscape, Vietfood & Beverage – ProPack Hanoi 2026 serves as a strategic trade promotion platform, helping businesses directly engage with target consumers and connect with distributors, importers, supermarkets, retail chains, and HORECA systems across the Northern region. More than just an exhibition, Vietfood is a convergence point for innovation, product launches, and brand positioning within one of Vietnam’s most promising F&B markets.
Vietfood & Beverage – ProPack Vietnam 2026 in Hanoi: Reputation Strengthened, Opportunities Doubled
Following the remarkable success of its Ho Chi Minh City edition in August 2025, Vietfood & Beverage – ProPack Hanoi 2026 will take place from November 4–7, 2026 at the Hanoi International Exhibition Center (I.C.E.) – 91 Tran Hung Dao, Cua Nam ward, Hanoi.
Covering 6,500 square meters of exhibition space, the event will feature 400 booths from 350 enterprises across 10 countries and territories, reaffirming its position as Vietnam’s leading international exhibition for the food, beverage, and processing-packaging industries.
In 2025, the Hanoi edition attracted over 17,000 trade visitors from 8 countries and territories, including manufacturers, distributors, retail chains, hotels, restaurants, and industry experts. This strong turnout underscored the exhibition’s influence and laid a solid foundation for future growth, commercial value expansion, and heightened participation from the business community.
Participating in Vietfood & Beverage – ProPack Vietnam 2026 offers enterprises the chance to connect directly with thousands of potential buyers, distributors, importers, and retailers, promoting products and technologies to the right target audience, and gaining a competitive advantage in the marketplace.
The exhibition also enhances brand visibility across Northern Vietnam — one of the country’s most vibrant and fast-growing consumer markets. It provides opportunities to establish partnerships with F&B chains, supermarkets, hotels, restaurants, and key ingredient suppliers, while staying updated on sustainable development trends and advanced eco-friendly processing and packaging technologies.
Ultimately, Vietfood & Beverage – ProPack Hanoi 2026 is not just a showcase, but a strategic business bridge that helps companies strengthen their competitiveness, expand market reach, and capture new opportunities within Vietnam’s thriving F&B sector.
The exhibition features a diverse range of activities, including B2B business-matching programs, mixology and culinary workshops, and industry seminars that provide the latest market insights. Visitors can also enjoy engaging check-in and gift-redeem activities, creating a vibrant and well-rounded experience throughout the show.
At Vietfood & Beverage – ProPack Hanoi 2026, exhibitors will have access to over 17,000 trade visitors from Vietnam and abroad, expanding their distribution networks and revenue growth potential. This is also a prime opportunity to enhance brand reputation, promote new products, and align with the latest global consumption trends for sustainable, innovative, and high-quality F&B products.
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