Storytelling:
- Own Corporate Message House
- Build narratives and develop messaging for HEINEKEN Vietnam – with a focus on Corporate and Employer Branding, and Sustainability.
- Develop story formats for different platforms and channels managed by Integrated Comms team. Build corporate narratives that can be translated on other channels/ engagement opportunities managed by Media Relations & Reputation Management.
- Tell compelling stories to a range of stakeholders – externally (prospective employees and the wider public) and internally (our own employees) in collaboration with Employee Comms
- Manage storytelling across these platforms and channels, ensure engaging, seamless and well-orchestrated communication to all groups of audience – internally and externally
- Work as Comms business partners to Sustainability (for Sustainability Comms) and HR (for Employer Value Proposition EVP & Employee Engagement). Manage storytelling and work cross-functionally to bring ideas and plans to life - in line with Comms’ strategic storytelling and toward the committed KPIs with these stakeholders.
- Challenge the current boundaries for storytelling – with innovations in content, formats, platforms, forums and channels
Data & Analytics:
- Have a good understanding of data and analytics to:
- Tell even more compelling stories with data
- Understand Comms effectiveness with the measurement, tracking and evaluation of Comms effort, all with data.
Agency and Budget Management:
- Under the supervision of the Integrated Comms Manager – manage external agencies and assigned budget for Employee Comms plans, with Cost and Value mindset, while ensuring excellent execution, and committed KPIs and ROI with all campaigns.
People Development:
- Under the leadership of the Integrated Comms Manager – grow a Comms Officer who manages channels.
- Work seamlessly with this officer on the mix of content, format, audience, platform and channels
- Coach this officer on content and storytelling
Requirements:
- 3-5 years in communications, in house in a fast-paced business environment or with an agency
- Experience developing content in various formats, platforms and channels, for both traditional and new media
- Experience leveraging storytelling for strategic business purposes
- Strong communicator with excellent communication skills
- Storyteller and Fire fighter/ Problem solver
- Strong understanding of the business and how storytelling can add value
- Strong stakeholder engagement ability
- Strong ability to analyse, interpret and simplify complex information, able to bring clarity to a complex idea through communication
- Strong understanding of new trends in Comms (digital, data and analytics...)
- University Degree, or higher educations in Communications, Business Management, Marketing, Journalism or Languages/ Liberal Arts
