VIETNAM INVESTMENT PROMOTION PORTAL

Brand Manager

Proposal salary: Competitive
Working location: Binh Duong
Address: Thuan An district - Binh Duong province
Working time: Full Time
Highest degree level: Bachelor
Foreign language: English | High-level
Working experience: 3 - 5 years
Gender:
Age: Unlimited
Recruitment quantity: 1

Contact to apply

Full name: HR Department
Position: HR Dept
Telephone: 0937 476 921
Email: recruitment@thp.com.vn

Job description

  • Define strategic goals, position new and existing brands / products of brand incharge to seek new business opportunities with new brands or to grow existing brands in the short, medium and long term to achieve to achieve the strategic goals of the Marketing Division
  • Plan, set goals, identify, allocate resources, set procedures, guide work, train employees, and implement short, medium and long-term strategic actions. Marketing block aims to achieve short, medium and long term strategic goals of the company
  • Organize, collect and implement the following tasks by brand: analyze and evaluate trends and potential competitors of beverage categories and consumer in the beverage market to propose alternatives
  • Develop and plan and implement, test, evaluate, analyze, improve by brand incharge: Objectives, strategy (distribution, advertising, pricing, products proposition), 360 communication campaigns for current and new brand/ product positioning , budget for Marketing activities (incl Market research) to increase market share, brand health, output, with reasonable costs, ensure spending is in the approved DMEC / Net Sales index to achieve optimal profit for the company
  • Build, develop and implement creative ideas - communicate for brands of brand incharge in order to reach consumers in the most impressive way so that they remember advertising, brand benefits; From there, create a buying desire to increase sales volume for the company.
  • Check and analyze the results of Marketing activities of brand incharge with target results, report results, provide necessary information, propose progressive actions

Requirement :

  • Good in English 
  • 5+ years of brand management experience in FMCG, beverage industry preferred
  • Proficient in long-term, medium-term, and short-term Marketing strategy  (4Ps) and coordinating brand business activities 
  • Has extensive experience in Brand building from strategy to implementation of 360 media campaigns to the market and understand the IMC process 
  • Implemented creative work and TVC shooting >5 with international creative agencies, understood the role of Account, Ceative Director, Planner, Production House
  • Manage at least 2 brands in 2 different brand and control the budget independently. In which, 1 brand with very little budget and 1 brand with marketing budget are in the top 10 markets

Company introduction

Founded in 1994, Tan Hiep Phat Beverage Group (“THP”) is Vietnam’s largest FMCG (Fast-moving Consumer Goods) business. THP develops, produces and sells three of Vietnam’s national brands and supplies drinks to all of Vietnam’s 63 provinces, and to an additional 16 countries internationally. Our products include herbal teas, green teas, sport drinks, energy drinks, soya milk, and purified water. People are at the heart of our business from our consumers & partners to our employees. Thank you for coming to our website to learn more about us.

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