Unilever Vietnam has built up a sterling reputation in Vietnam for its quality consumer goods, the high number of jobs it creates here, and by making a considerable contribution towards the country’s economic growth over the past two decades.
In this Southeast Asian country where millions still live on $2 a day farming rice or fitting buttons onto shirts, Silicon Valley chip maker Intel raised eyebrows a decade ago when it launched a semiconductor factory here – the single largest American investment in the country ever.
Wouldn’t it be great if you could create an ideal market to invest in out of thin air? Right off the bat you would want growth – lots of growth potential. Perhaps add economic numbers like inflation and interest rates on a declining trend to that list. Political stability, low valuations coupled with low costs, and increasing flows of capital would also be nice. Of course, we’ll never find the perfect market. There’s always risk with any investment, and there are flaws to even the best story. But looking over the world right now, the best market I can find is Vietnam. Let’s put the major negative to the Vietnam story out on the table first.